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What if medicines and daily essentials products meant to nourish and heal ended up causing harm because they were counterfeit or lacked legal distribution permits? Counterfeiting is a well-known challenge that continues to threaten the global pharmaceutical and FMCG industries.
However, the presence of today’s innovation of anti-counterfeiting technologies such as blockchain, serialized codes, digital authentication software are becoming more resilient, transparent, and effective than ever.
Hence, it is the right time to explore how coding systems can help fight against fraud and fake products by encouraging companies to ensure their pharma and FMCG items remain safe, reliable, and authentic.
Counterfeiting Is a Growing Risk in the Pharma and FMCG
In the pharmaceutical and FMCG sectors, counterfeiting has become a serious problem that demands urgent attention because of its long-term risks and potential harm to human life.
It is brought on by the rising demand and economy of food and goods, which affects not just financial business losses but also the safety and health of consumers.
The effective protection systems are necessary to address these increasing risks by preserving product authenticity, fostering and increasing consumer trust, and shielding the public from harmful counterfeit goods.
Thus, anti-counterfeiting technology is therefore essential for bolstering consumer protection frameworks and brand recognition in the international market.
What Is Anti-Counterfeit Coding and Why Does It Matter
One of the most adequate solutions for increasing risk in the pharma and FMCG industries is the implementation of anti-counterfeit coding systems.
Anti-counterfeit coding is a system or technology that assigns a product a unique digital identity in the form of a number, alphabet, or graphic as a security code.
In addition, the main key features of this technology, including protection, uniqueness, traceability, verification, and etc., can help you to detect counterfeiting in pharma and FMCG products with advanced and modern systems.
These systems are crucial to verify products authenticity, protect and maintain brand integrity, prevent illegal product duplication, and even strengthen supply chain security.
Types of Coding Technologies Used for Brand Protection
Not just a technical safeguard, the anti-counterfeit coding system has become a mark of safety, trust, and compliance in modern trade for a brand.
– Invisible Ink & UV Coding
Invisible ink is an anti-counterfeit coding system that uses special inks invisible to the naked eye but detectable with tools such as infrared scanners or ultraviolet light. It authorizes the embedding of hidden security features on both products and packaging.
Meanwhile, UV coding is a practical coding technology where the ink works and can be visible only under UV light. This adds an extra layer of brand protection, which makes products significantly harder to counterfeit.
– Serialized Barcodes and 2D Codes
Serialized barcodes and 2D codes, for instance QR Codes and Data Matrix, provide a distinctive identity number for each product which can be scanned for verification.
However, if the same code appears at many different points, it indicates counterfeiting or illegal distribution. This technology supports product tracking throughout the distribution chain, increasing transparency while reducing the risk of misuse.
– Integration with Digital Authentication Systems
Digital authentication systems is a coding technology in which the implementation combines physical security features with advanced systems. For example, a perfume that uses a hologram label system, pharmacy medicines that feature unique serialized barcodes, and etc.
These systems strengthen brand protection, support regulatory compliance, and effectively distinguish genuine products from counterfeit pharma and FMCG industries.
Why Coding Is Critical in Pharma and FMCG
Because of direct relation to consumer health and basic needs, pharma and FMCG industries become sectors with a high risk of counterfeiting which the failure of product authenticity protection effect to a company’s reputation.
Not only meeting regulatory requirements, a company can also build good relationships with consumers if they implement an anti-counterfeit coding system to protect their brand.
This promotes transparency, builds trust, and maintains brand quality and integrity in the middle of a challenging and competitive global market. Ultimately, coding systems is not merely a technical tool, but a long-term protection strategy.
Markcom’s Smart Coding Solutions for Anti-Counterfeiting
As a company specializing in the marking and coding industry, Markcom Global provides marking technology solutions through a variety of products and services.
Our products such as Mark I Ultra, Mark I-H, Mark I-S, Mark II Ultra, and Mark II to combat counterfeiting in various industries from construction, food & beverage, chemicals, and pharmaceuticals.
These solutions provide unique, durable codes and customize companies’ needs by assigning batch numbers that facilitate product tracking and authenticity verification during the distribution process.
The importance of batch number marking machines in building trust among company, seller, and customer is emphasized, highlighting the role of unique markings for each product in protecting authenticity in the pharmaceutical and FMCG industries.
Amid the growing risk of counterfeiting, reliable marking and coding solutions are absolutely essential. In conclusion, smart anti-counterfeit coding technology protects product authenticity, safeguards public health, and strengthens both trust and brand integrity across the supply chain.
After we learn how coding systems strengthen anti-counterfeit measures in pharma and FMCG, now is the time to boost your understanding and explore further information about batch number coding machines.
You can read about: Ensuring Traceability: The Power of Batch Number Coding Machines
Sources:
https://www.videojet.com/us/homepage/industry-solutions/beverage-hub/anti-counterfeiting.html
https://rotechmachines.com/print-type/anti-counterfeit
https://bytescare.com/blog/anti-counterfeit-code
https://www.scantrust.com/secure-qr-code-anti-counterfeiting-solutions/
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